Learning To Let Go
How I learned to accept the outrage industrial complex and get on with my life
The Linkedinisation of Facebook
LinkedIn has quietly seeped out and influenced the way people behave on all the other social media platforms. Where is this leading us?
When Brand Safety Becomes Censorship
No sex please, we’re a global lifestyle brand
Do People Still Want News?
With numbers declining and a grim world, do people still want news or are they happier being entertained?
The LinkedIn Influencer Content Problem
Does anyone really enjoy the content on LinkedIn anymore?
How to Survive Genius
What do you do when you lost visionary members of staff?
Is Social MEDIA Dead?
Social media platforms are facing an uncertain future as advertisers look at under-priced alternatives. Why?
Hats, Stockings and The Lipstick Effect
Tis the season to give things away
Truth and Accuracy are a Pelican in a Wedding Dress
What’s true for you, doesn’t have to be true for anyone else.
You’ve Got No Fans
When good people pay for strangers to pretend to be their brand’s friends.
Pay To Play Hits Twitter
Pay to play is the worst thing, so why is Elon trying to bring the same ‘opportunity’ to Twitter?
Who Owns The Content Creators?
In a world where it’s increasingly hard to separate content from creator, who owns what?
In praise of Helvetica Neue
Don’t obey your fanboys
You shouldn’t always lean in when others speak
Can’t scale, won't scale
The biggest opportunity in social media marketing right now is great creative, but the biggest challenge the industry faces is creative at scale. How do we fix the creative deficient?
EVERYTHING IS TEMPORARY
Baggsy looks back on his first podcast from May and how quickly the world turns