I love people, and more specifically the brain. Sixteen years working in social media and digital marketing lead to five years of study with Harvard. I can tell you which part of your brain is doing what when you're looking at an advert.

I also love business and building things. I've helped multinationals with hundred billion dollar revenue streams develop global strategy and start-ups get their claws in the door. I’m the current director of strategy at The Social Element.

Mash Gang, the no-alc brewery I co-founded during the first lockdown and who won best new brewery in the UK six months later, then best lager a year after that, then best no-alc beer at the Scottish Beer Awards following moving production to Aberdeen.

Lastly, I love music so much that I've had three recording contracts, a publishing deal and worked song-writing for more successful and arguably better looking artists.

Want to work with me? Drop me a line here.